DelphAI: Key to the Future of RESUL

The key to success in customer engagement lies in leveraging individual customer insights to deliver contextual experiences that translate to top-line growth for brands and delight the customer. Resulticks’ proprietary intelligence engine enables brands to achieve just that with every communication and interaction initiated on RESUL or on the customer digital properties.

RESUL has over fifty AI and ML models running over the data that has been ingested, consolidated, and even derived on the platform. These models provide users easy access to comprehensive insights on marketing performances, campaign improvement recommendations, and the ability to course-correct ongoing campaigns to optimize their outcomes.

What Can DelphAI Deliver?

30% Cost Savings

Marketing Spending Optimization: Avoid wasting budgets on channels, offers, content, and times that do not yield positive results.

Avg +30% Communication Efficiency

Resource Optimization: Minimize dependency on data, call center, and support teams, especially during the product adoption phase.

45% Incremental ROI

Improved ROI: Access detailed attribution insights and AI-driven next-best engagement optimization to continuously improve ROI.

+29% ROI

Drive Consistent CLV Growth: Execute laser-focused up/cross-selling communications based on derived insights on persona, transactions, interactions, and user behavior.

Models Synopsis

Some key AI models used across the platform are categorized below based on the modules into which they are built:

Audience

• Audience scoring
• Segment clustering
• Profile completeness models

Orchestration

• Subject line analytics
• Communication insights
• Pre communication insights
• Auto-generation

(i.e., content, user journeys, business rules)

• Complex event processing

Reporting

• ROI modeling
• IoT insights
• Customer propensity

Delivering Speed and Scale

Indexing & Segmentation

• Indexes 10 million records in 60 minutes
• Segments 25 million records in 5 minutes

Analytics & Reporting

• Detailed communication & channel-level reports are updated within 2 hours.

Communication

• 1500 to 2000 communication triggers are executed daily.
• Target segments of 40–60 million contacts are handled per day.
• 5–10 million real-time communications are delivered daily.

Data (on Premises to on Cloud)

• Up to and over 25 billion data points
• 10 million profiles ingested in under 60 minutes
• 6 to 8 billion attribute changes are handled in 12 hours.

Even as RESUL started its journey as a Martech solution and then evolved to focus on customer engagement enabling digital transformation for brands, it was embedded with organically built AI & ML models aligned with the needs of the time. Today, the platform is centred around delivering Connected Experiences for brands, powering an offline-online continuum that brings together the physical and digital worlds forming parts of a realistic customer journey.

Coupled with next-gen tech adoptions such as edge and serverless technologies, RESUL’s AI engine Is well-placed to provide future-proofed Intelligence at scale to empower brands in their customer engagement Initiatives.

Learn what Resulticks can do for your brand.