Summary: Auto dealerships stand to benefit significantly from digital strategies. Focusing on audience engagement and customer feedback will be key. Customized marketing campaign content can drive auto dealership sales across the board. Expected to reach $19 billion by 2023, digital advertising is becoming the go-to strategy for the automotive industry…

Every minute of every day, customer interactions throughout a bank’s outbound, inbound, and owned media create huge amounts of data — static and dynamic, structured and unstructured. …

It’s a bit of an understatement to say that consumer behavior is evolving at a lightning pace across a growing number of touch points. This pace of change has made it necessary for companies to map out and undergo digital transformation journeys of their own to keep up. Why? Because…

Marketing professionals working in highly regulated industries like finance, healthcare, pharma, or legal often feel stuck between a rock and a hard place when it comes to social media and marketing automation. Why? Because, while consumers expect to interact digitally with companies in these industries — with or without the…

Step into the time machine and we will see marketing mix frameworks existing in the 20th century when marketers called the shots. …

When people bring up digital transformation in a business context, it sometimes conjures up images of frantic technology purchases. Major investments are made in new software and devices — and that’s the end of the story. Digital transformation is a lot more than just an exercise in technology or solution…

No less an authority than Gartner has declared that “by 2020, poor customer experiences will destroy 30% of digital business projects.” What’s more, asserts Gartner, customers’ purchase decisions will increasingly become “driven more by personalized experiences, trusted peer-to-peer information, and real-time delivery of information and services.” What must brands do…

You can compare Omni-Channel Campaign Management to the competition using reviewer data, as well as read reviews from current and prior users in industries like Computer & Network Security to pick the best product for your company. #1 Salesforce Account Engagement (Formerly Pardot) Powerful B2B marketing automation featuring lead scoring…

With the omnichannel rules engine, contextualize real-time interactions and offer seamless audience journeys. Request a meeting What exactly is it? The Resulticks Omnichannel Rules Engine is a real-time decision engine that controls the kind, frequency, and response to each interaction across all touch points. What is the mechanism behind it? The…